The media industry is responsible for how certain news articles and stories are perceived. Stories and news articles can be manipulated and taken out of context. Only one side of the story is shown and they rarely show all sides of the story, just showing it from the perspective that the viewer wants to see. The media has the power to influence society’s actions, especially since the internet’s popularity, as people can now get things and find out news instantly instead of the next day. Media has a tendency to use stereotypes and archetypes (more detailed and specific stereotypes). A countertype is when something or someone opposes stereotypes. Countertypes are used rarely in media but when used correctly can add humour or interest to a character.
We discussed how certain groups are segregated. These are some of the reasons people get segregated against: Gender, age, race, religion, disability, class, sexuality and location. 50% of Britain’s population are female. 80% are white. 6% are Asian. 3% are black. 1.5% said they were homosexual and out of the 63 million people in Britain 11 million are disabled. So why are these groups segregated as they make up most of Britain’s population? British television also encourages these stereotypes as shown in Gavin and Stacey‘s character Stacey. She is portrayed as a stereo-typically whimsical girl with her head filled with marriage (she has been engaged six times).
Stacey can also be a counter-type as she drinks and goes clubbing despite the innocent stereotype she is portrayed to have.
In class, we watched some clips to demonstrate the stereotypes we give to others and the stereotypes we give ourselves. The clip below is about gender stereotypes and it shows that although we know that the stereotypes are usually not accurate we still perceive it as a fact because we have been told that we fit into a certain category and that has certain expectations of us from since we were born.