The genre is referred to in films as the type of content in it. A film doesn’t have to be just one genre as it can be a mix of different ones. Sub-genres are less popular genres and usually, branch off the main ones. Genre helps to attract the right type of viewers to a film, for example, if you were creating an action film, you wouldn’t want the people who don’t like action to watch, as they might give it bad reviews or not enjoy it, but if the genre was obvious, then it would attract people who are going to enjoy that genre. The most popular genres are Horror, Thriller, Action, Crime, Sci-fi, Fantasy, Comedy, Western, Romance, Rom-com and Film-noir.
Genre expectations are what the audience expect of certain genres, for example, if you went to the cinema to see a horror film you would expect to have suspense and you would expect to jump. Film companies can purposely not meet their film expectations which adds a funny twist to the story for example rom-com.
The genre of the film can usually be determined by the narrative, the actors, iconography, the lighting, mise-en-scene and the music. For example, in a horror film, it will usually be dimly lit with early or tense music in the background.
Narrative – The story and how it is told
Iconography – The objects, clothes and props that make up the scene
Mise-en-scene – Comes from the theatre and it is french for placing on stage which can be applied to films and TV shows meaning everything in the scene